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Tracking the efficiency of business marketing resources
Havránková, Jana ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
Diploma thesis is focused on the theme "Monitoring the efficiency of funds on the marketing enterprise" which will be performed the analysis of two specific companies and their marketing activities. Further, they identified the marketing tools in companies. After analyzing all marketing activities of the companies evaluated and then executed the marketing plan and its budget. After the introduction of the marketing plans in companies will be carried out assessment of the embedded costs. The work consists of the theoretical part and the practical. In the first part are specified concepts related to marketing, in the second part is performed marketing analysis and subsequently conducted a marketing plan. In conclusion, the described evaluation of the embedded costs, the proposals and any recommendations for improvement.
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Marketing Strategy Proposal
Rozsypal, Jakub ; Schüller, David (referee) ; Chalupský, Vladimír (advisor)
The Diploma Thesis deals with marketing strategy proposal of ELETROINSTAL NR, s.r.o. company. It is divided into three parts. First part containts theoretical knowledge about marketing. Second part is aimed at analysis of the current state of the company from macro environment, micro environment, internal environment and SWOT analysis. Based on the information resulting from analyses, the third part of the Thesis includes recommended suggestions of how to improve marketing activities of the company in order to fulfill the company’s goal.
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Tracking the efficiency of business marketing resources
Havránková, Jana ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
Diploma thesis is focused on the theme "Monitoring the efficiency of funds on the marketing enterprise" which will be performed the analysis of two specific companies and their marketing activities. Further, they identified the marketing tools in companies. After analyzing all marketing activities of the companies evaluated and then executed the marketing plan and its budget. After the introduction of the marketing plans in companies will be carried out assessment of the embedded costs. The work consists of the theoretical part and the practical. In the first part are specified concepts related to marketing, in the second part is performed marketing analysis and subsequently conducted a marketing plan. In conclusion, the described evaluation of the embedded costs, the proposals and any recommendations for improvement.
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Marketing Strategy Proposal
Rozsypal, Jakub ; Schüller, David (referee) ; Chalupský, Vladimír (advisor)
The Diploma Thesis deals with marketing strategy proposal of ELETROINSTAL NR, s.r.o. company. It is divided into three parts. First part containts theoretical knowledge about marketing. Second part is aimed at analysis of the current state of the company from macro environment, micro environment, internal environment and SWOT analysis. Based on the information resulting from analyses, the third part of the Thesis includes recommended suggestions of how to improve marketing activities of the company in order to fulfill the company’s goal.
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Analysis of marketing communication companies in the South Bohemian segment of prefabricated wooden houses
Zimčíková, Michaela ; Novák, Michal (advisor) ; Oberhel, Martin (referee)
The object of this thesis is to analyze the marketing communication within the field of prefabricated wooden houses. Through personal interviews with selected companies from Southern Bohemia, insight will be provided on how the aforementioned companies communicate with their respektive customers. Through competitive analysis of these findings, a comparison and conclusionary statement will be drawn by the tools of marketing communication that are typical for this type of segment. An integral part of the thesis will also use the synthesis of scientific literature in order to compare marketing communication tools used in practice with recommended literary references. Presented results can serve as a guide for companies striving for awareness of their strenghts and weaknesses within the field of marketing communications.
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